It’s useful to occasionally look at your own online environment, as well as that of your customers and competitors, to understand how you can support them to increase sales. I recently did another such analysis.

To sum up:

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many companies do not invest enough in marketing and web development.

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often rely on outdated and free solutions

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people are used to thinking that IT should be free, because decades ago it was possible to get hacked Windows and Office with trojan horses for free.


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They wonder why similar free solutions don’t work as well today and why the IT world doesn’t offer them as much magic as it used to.


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The internet is full of forgotten websites gathering dust that no one can find anymore. Don’t let your business end up like this.


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Unfortunately, the whole web and IT environment is changing at an ever-increasing pace, and what worked yesterday may be obsolete today, requiring constant adaptation.

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Clients who have realised that they need to keep up with technological advances are seeing their online businesses and other businesses grow.

Question “How much should I invest?” is not straightforward because every business is different.

Some good guidelines to follow:


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Around 3-5% of a company’s turnover could be spent on IT and 10-20% on marketing. A few simple steps can help to achieve better results:

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1. Invest in faster web browsing, as the cheapest option may not always meet the resources needed to maintain visually attractive websites.

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2. Invest in a higher quality SEO plugin that already includes AI technology. Find out what AI can do for you.

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3. The internet is full of free learning materials. It is useful to keep up to date and learn new skills. Invest time in learning and development.

PS! Don’t spend a lot of money on expensive AI and other training. They may not be the most useful. Instead of 1000-2000 eur AI training, put to work for example google ads.
AI can even teach you for free https://chat.openai.com/
The internet is full of affordable training opportunities from $7 to $25. Try and see. If you have the time and the money, it is definitely worth learning from experts who are masters in their field.


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Feel free to ask me for more information and advice on how to make your website more functional!