Backlinks: How to Get Quality Links in Estonia
Backlinks are SEO currency. Learn how to acquire them ethically and avoid scams while building authority in the Estonian market.
Author: Meiko Neuman
Founder and web strategist, Kodulehe Haldus
What is a backlink?
A link from another website to your own. Google views this as a "vote" for your credibility. The more high-quality links you have, the higher your ranking.
Quality > Quantity
1 link from a Postimees article > 100 links from random blogs.
Characteristics of a high-quality link: - **Domain Authority (DA)** – Postimees, Delfi: DA 80+ - **Thematic relevance** – An IT site linking to an IT firm - **Dofollow** (instead of nofollow) - **Natural context** (not just "click here") - **Estonian or related market**
10 ways to get backlinks in Estonia
1. Local business directories 1188.ee, ee.com, ettevotteinfo.ee, ehl.ee (Chamber of Commerce). Usually free or low-cost.
2. Industry-specific directories - Designers: brand.ee - Builders: ehitusinfo.ee - IT: techinfo.ee
3. PR and media - Send press releases (Best.ee, BNS) - Offer expert commentary for articles (Estonian alternatives to HARO) - Be an expert speaker at conferences
4. Guest blogging Write an article for other blogs in your field. Include an author bio with a link.
5. Partners Exchange links with partners, clients, and suppliers. This is natural and ethical.
6. Client testimonials If a client adds you to their "Our Partners" page – that is a link.
7. Conference pages Speakers and sponsors often receive a backlink.
8. Niche forums Geenius, Edasi.org comments – signature links.
9. Wikipedia (if appropriate) If the company information is encyclopedia-worthy.
10. Content marketing Create a guide so excellent that others link to it organically.
What NOT to do
- ❌ Buying "1000 links for €50" – Google will penalise you
- ❌ PBNs (Private Blog Networks)
- ❌ Comment spamming
- ❌ Mass link exchanges
- ❌ Forum signature spam
- ❌ Links from low-quality sites
How to measure?
Free: - Google Search Console (Links report) - Ubersuggest (with limits)
Paid: - Ahrefs (best) - Semrush - Moz Pro
Disavow tool
If you see spam links that could be harmful, use the Disavow tool in Google Search Console.
Summary
Backlinks are the most time-consuming part of SEO, but also the most valuable. Build them slowly and ethically – the results will follow.
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Meiko Neuman — Founder and web strategist, Kodulehe Haldus. Meiko leads the Kodulehehaldus team and has spent over a decade helping companies maintain and optimise their websites for measurable business results. He writes about website management, SEO, AEO/GEO and the commercial side of the web.