Growing sales through your website

The problem: traffic that does not convert

When the ad budget grows but the number of orders does not, the problem is rarely the amount of traffic. The problem is the path a visitor has to walk: if the form asks too much, the cart demands an account, the price only appears at the last step, or the page takes four seconds on a phone, you lose people at points nobody is watching.

We do not start from opinions. We start from data: where traffic comes from, on which pages people leave, where the checkout process breaks and on which device. Only then does a list of changes worth making appear.

Conversion optimisation (CRO)

Conversion optimisation is systematic work to get a larger share of visitors to the action you want. In practice it means removing friction and adding trust — the two things that decide most purchases.

• Simplifying the cart and checkout: fewer steps, guest checkout, clear delivery and return terms.
• Shortening forms: asking only what is genuinely needed and showing errors in plain language.
• Trust signals: reviews, references, contact details, the return policy and security marks in the right places.
• Page speed: every second of load time directly affects how many people reach checkout at all.
• CTA placement and wording: one clear next step on every page, visible on a phone without scrolling.

Upsell and cross-sell for e-shops

An existing buyer is the cheapest buyer. When the average cart grows, so does what you can afford to spend on advertising. We set up bundles and recommendations so they are genuinely useful to the customer rather than annoying.

• Product bundles: items that logically belong together, offered as one clear package.
• Cart recommendations: complementary products at the right moment, without interrupting checkout.
• Post-purchase offers: a next step on the thank-you page and confirmation e-mail that brings the customer back.

Affiliate and referral programmes

An affiliate programme means you only pay for results. We set up tracking, affiliate link logic, commission rules and reporting, and help prepare materials for partners. A referral programme does the same with existing customers: a happy customer brings a new one and gets something in return.

Lead capture and e-mail automation

Most visitors do not buy on the first visit. If no contact is captured, that traffic is a one-off cost. We build lead capture that gives something back — a guide, a price list, a calculator or a real discount — and connect it to automated e-mail.

• A welcome e-mail and an introduction series for new contacts.
• Abandoned cart reminders with sensible timing.
• Win-back e-mails for contacts who have gone quiet.
• Deliverability setup so the automation does not end up in the spam folder.

Measurement and A/B testing

Without measurement every change is an opinion. We set up analytics and conversion tracking so you can see which channel, page and change actually produces sales. On higher-traffic sites we test changes as A/B tests, so decisions rest on results rather than taste.

We do not promise percentages up front. We promise properly configured measurement and a prioritised list whose impact is visible after each step. If visibility is also a bottleneck, we combine this work with our SEO service and website optimisation.

How to start

We start by reviewing the current situation: the site, analytics, channels and the buying journey. That produces a prioritised list where every item is scored by impact and effort. We work top-down and measure each step. For a new site, all of this logic can be built in during website development.