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    AEO, GEO & AI SEO07/06/20265 min

    llms.txt File: A New Standard for AI Models

    Like robots.txt for search engines, llms.txt is for AI models. Learn how to create and use it to improve your site's AI visibility.

    Author: Meiko Neuman

    Founder and web strategist, Kodulehe Haldus

    What is llms.txt?

    llms.txt is a new standard (since September 2024) that provides AI models with a structured overview of your site.

    Location: https://kodulehehaldus.com/llms.txt

    The idea was initiated by Jeremy Howard (Answer.AI).

    Difference from robots.txt

    Aspectrobots.txtllms.txt
    Target AudienceSearch engine crawlersAI/LLM models
    PurposeWhat can be indexedWhat to offer to AI
    ContentAllowed / blocked URLsContent summary + links
    StandardEstablished, universally followedNew, emerging

    llms.txt Structure

    # Kodulehe Haldus

    > Estonia's professional website management and development service. 20+ years of experience, 200+ clients.

    Services - [Website Management](https://kodulehehaldus.com/kodulehe-haldus): WordPress management, security, updates starting from €50/month - [Website Development](https://kodulehehaldus.com/kodulehe-tegemine): Modern design and development - [Website Optimisation](https://kodulehehaldus.com/kodulehe-optimeerimine): Core Web Vitals, speed, SEO - [Website Security](https://kodulehehaldus.com/kodulehe-turvalisus): Audits, malware removal, WAF

    Blog (Top Articles) - [Technical SEO Audit](https://kodulehehaldus.com/blogi/tehniline-seo-audit): 30-point checklist - [Core Web Vitals Guide](https://kodulehehaldus.com/blogi/core-web-vitals-taielik-juhend) - [GDPR Compliance](https://kodulehehaldus.com/blogi/gdpr-vastavus-kodulehel)

    Contact - Email: info@kodulehehaldus.com - Phone: +372 5699 0777 - Location: Tallinn, Estonia ```

    llms-full.txt

    The full version (all articles in markdown format in one file) allows the AI to get the entire context.

    Hosts: - https://kodulehehaldus.com/llms.txt – Overview - https://kodulehehaldus.com/llms-full.txt – Full content

    Who is using it?

    Adoption 2026: - Anthropic Claude – Officially supported - Perplexity – Uses as a signal - ChatGPT – Via plug-ins - You.com – Actively - Phind – Yes

    Google Gemini has not officially confirmed, but tests show an impact.

    Benefits

    1. Better AI Understanding No need for the AI to figure out what your site does on its own.

    2. Correct Links in AI Answers If llms.txt mentions "Price: €50/month", the AI will report it correctly.

    3. Brand Control You determine which pages are important to the AI.

    4. Fewer Tokens The AI doesn't have to scrape the entire site – llms.txt is sufficient.

    Steps to Create

    1. Basic Info - Site name - 1-sentence description - Main categories

    2. Top URLs - Primary service pages - 10–20 best blog articles - Contact information

    3. Markdown Formatting ```markdown # Site name

    > Description

    Section - [Link name](URL): description ```

    4. Hosting - Upload to the root directory: `/llms.txt` - Nothing else required

    5. Generating the Full Version A plugin or script that takes all blog articles in markdown and puts them into `llms-full.txt`.

    Tools

    What NOT to include in llms.txt

    • Private information
    • Internal URLs (admin, staging)
    • Advertisements
    • Outdated content
    • Everything automatically (choose the best content)

    Verification

    Test if llms.txt is working: - Published URL: https://yourdomain.com/llms.txt - Content-Type: text/plain (or text/markdown) - Normal cache headers - File size under 100 KB (recommended)

    llms.txt + AI SEO Strategy

    llms.txt complements other AI optimisations: - AI Overviews Optimisation - ChatGPT & Perplexity Mentions - Schema Markup

    Is it worth doing?

    Yes, because: - Investment is only 1–2 hours - Adoption is growing rapidly - Zero risk - Benefits grow with the share of AI-driven traffic

    The Future

    2027 forecast: - llms.txt = New standard (like robots.txt today) - Google officially supports it - WordPress installs it by default - SEO tools (Ahrefs, Semrush) tracking implementation

    Summary

    llms.txt is a simple, proactive measure for the AI era. A 2-hour job that pays off over the next 5 years. Our SEO service includes llms.txt configuration – we have already implemented it on our own site. Request a quote.

    Sources

    Need help with your website?

    Our team maintains, optimises and protects your website. Pricing is agreed based on scope.

    Request a quote

    About the author

    Meiko Neuman Founder and web strategist, Kodulehe Haldus. Meiko leads the Kodulehehaldus team and has spent over a decade helping companies maintain and optimise their websites for measurable business results. He writes about website management, SEO, AEO/GEO and the commercial side of the web.

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