
llms.txt File: A New Standard for AI Models
Like robots.txt for search engines, llms.txt is for AI models. Learn how to create and use it to improve your site's AI visibility.
Author: Meiko Neuman
Founder and web strategist, Kodulehe Haldus
What is llms.txt?
llms.txt is a new standard (since September 2024) that provides AI models with a structured overview of your site.
Location: https://kodulehehaldus.com/llms.txt
The idea was initiated by Jeremy Howard (Answer.AI).
Difference from robots.txt
| Aspect | robots.txt | llms.txt |
|---|---|---|
| Target Audience | Search engine crawlers | AI/LLM models |
| Purpose | What can be indexed | What to offer to AI |
| Content | Allowed / blocked URLs | Content summary + links |
| Standard | Established, universally followed | New, emerging |
llms.txt Structure
# Kodulehe Haldus> Estonia's professional website management and development service. 20+ years of experience, 200+ clients.
Services - [Website Management](https://kodulehehaldus.com/kodulehe-haldus): WordPress management, security, updates starting from €50/month - [Website Development](https://kodulehehaldus.com/kodulehe-tegemine): Modern design and development - [Website Optimisation](https://kodulehehaldus.com/kodulehe-optimeerimine): Core Web Vitals, speed, SEO - [Website Security](https://kodulehehaldus.com/kodulehe-turvalisus): Audits, malware removal, WAF
Blog (Top Articles) - [Technical SEO Audit](https://kodulehehaldus.com/blogi/tehniline-seo-audit): 30-point checklist - [Core Web Vitals Guide](https://kodulehehaldus.com/blogi/core-web-vitals-taielik-juhend) - [GDPR Compliance](https://kodulehehaldus.com/blogi/gdpr-vastavus-kodulehel)
Contact - Email: info@kodulehehaldus.com - Phone: +372 5699 0777 - Location: Tallinn, Estonia ```
llms-full.txt
The full version (all articles in markdown format in one file) allows the AI to get the entire context.
Hosts:
- https://kodulehehaldus.com/llms.txt – Overview
- https://kodulehehaldus.com/llms-full.txt – Full content
Who is using it?
Adoption 2026: - Anthropic Claude – Officially supported - Perplexity – Uses as a signal - ChatGPT – Via plug-ins - You.com – Actively - Phind – Yes
Google Gemini has not officially confirmed, but tests show an impact.
Benefits
1. Better AI Understanding No need for the AI to figure out what your site does on its own.
2. Correct Links in AI Answers If llms.txt mentions "Price: €50/month", the AI will report it correctly.
3. Brand Control You determine which pages are important to the AI.
4. Fewer Tokens The AI doesn't have to scrape the entire site – llms.txt is sufficient.
Steps to Create
1. Basic Info - Site name - 1-sentence description - Main categories
2. Top URLs - Primary service pages - 10–20 best blog articles - Contact information
3. Markdown Formatting ```markdown # Site name
> Description
Section - [Link name](URL): description ```
4. Hosting - Upload to the root directory: `/llms.txt` - Nothing else required
5. Generating the Full Version A plugin or script that takes all blog articles in markdown and puts them into `llms-full.txt`.
Tools
- llmstxt.org – Official standard
- llms-txt generator – Auto-generation
- WordPress plugin – For WordPress
What NOT to include in llms.txt
- Private information
- Internal URLs (admin, staging)
- Advertisements
- Outdated content
- Everything automatically (choose the best content)
Verification
Test if llms.txt is working: - Published URL: https://yourdomain.com/llms.txt - Content-Type: text/plain (or text/markdown) - Normal cache headers - File size under 100 KB (recommended)
llms.txt + AI SEO Strategy
llms.txt complements other AI optimisations: - AI Overviews Optimisation - ChatGPT & Perplexity Mentions - Schema Markup
Is it worth doing?
Yes, because: - Investment is only 1–2 hours - Adoption is growing rapidly - Zero risk - Benefits grow with the share of AI-driven traffic
The Future
2027 forecast: - llms.txt = New standard (like robots.txt today) - Google officially supports it - WordPress installs it by default - SEO tools (Ahrefs, Semrush) tracking implementation
Summary
llms.txt is a simple, proactive measure for the AI era. A 2-hour job that pays off over the next 5 years. Our SEO service includes llms.txt configuration – we have already implemented it on our own site. Request a quote.
Sources
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Request a quoteAbout the author
Meiko Neuman — Founder and web strategist, Kodulehe Haldus. Meiko leads the Kodulehehaldus team and has spent over a decade helping companies maintain and optimise their websites for measurable business results. He writes about website management, SEO, AEO/GEO and the commercial side of the web.