Website Monitoring: What to Track and Which Tools to Use

Why Monitoring?

Every minute your site is down, you lose customers and Google drops your rankings. Without monitoring, you only find out when a client calls to complain.

What to Track

Availability (Uptime) - HTTP status (200 OK) - Response time - SSL certificate validity - DNS resolution

Performance - Page load time - Core Web Vitals (LCP, FID, CLS) - Time to First Byte (TTFB) - Mobile vs. desktop speed

Security - File changes - Malicious login attempts - Malware scans - Blacklist status (Google, McAfee)

SEO - Indexing status - Sitemap validity - Crawl errors - Number of clicks and impressions

Business Metrics - Conversions - Form submission success rates - E-commerce transactions - Visitor behaviour

Recommended Tools

Uptime Monitoring - **UptimeRobot** (free, 50 monitors) - **Better Uptime** (affordable) - **Pingdom** (premium)

Performance - **Google PageSpeed Insights** (free) - **GTmetrix** (freemium) - **WebPageTest** (free, detailed)

Security - **Wordfence** (WordPress, free) - **Sucuri** (premium, high quality) - **Patchstack** (strong presence in the Estonian market)

Analytics - **Google Analytics 4** (free) - **Plausible** (GDPR-friendly, Estonian-hosted version available) - **Microsoft Clarity** (free heatmaps)

Our Monitoring System

Our Pro package includes: - Uptime checks every 1 minute - SSL certificate auto-renewal - Weekly PageSpeed reports - Daily malware scanning - Log analysis and anomaly detection - SMS + email alerts

Setting Up Alerts Correctly

Too many alerts lead to notification fatigue. We recommend: - Critical (SMS): Site down for over 2 minutes, hacking attempts - High (Email): Slow loading speeds, SSL expiring soon - Info (Dashboard): Statistics, general reports

Summary

Monitoring is inexpensive insurance. You can get 80% of the benefits using free tools. Professional management provides human intervention 24/7 – while you sleep, we don't.