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    Header image for the article "SSL Certificate: What It Is and Why Your Website Needs One"
    Security25/04/20264 min

    SSL Certificate: What It Is and Why Your Website Needs One

    Without SSL, your site is marked "insecure" by Google and visitors. We explain how it works and why it is essential for trust and SEO.

    Author: Meiko Neuman

    Founder and web strategist, Kodulehe Haldus

    What is SSL?

    SSL (Secure Sockets Layer, or more accurately nowadays, TLS) is a protocol that encrypts the data exchange between a visitor's browser and the server. When a user enters a password or a credit card number, a third party cannot intercept or view it.

    How to tell if a site uses SSL?

    • The URL starts with https:// instead of http://
    • There is a padlock icon in the browser address bar
    • The address bar does not display a "Not secure" warning

    Why is it necessary?

    1. Google requirement – HTTPS has been a ranking factor since 2014
    2. Browser warnings – Without HTTPS, Chrome and Firefox display a "Not secure" warning
    3. Customer trust – 84% of users will abandon a purchase on an HTTP site
    4. Data protection – It encrypts passwords, payment information, and personal data

    SSL Types

    TypeDescriptionUse Case
    DV (Domain Validated)Basic level, verifies domain ownershipStandard websites, blogs
    OV (Organization)Also verifies the company behind the siteBusiness websites
    EV (Extended Validation)Full business identity verificationBanks, large e-commerce stores

    Free: Let's Encrypt - Available at 99% of hosting providers - Renews automatically every 90 days - Suitable for most websites

    Paid (€50–€200/year): - Warranty (up to €1M in case of a data breach) - Higher visual trustworthiness - Wildcard certificate (*.your-site.com)

    Common Issues

    "Mixed content" Some elements (images, JS) are still loaded via HTTP. Solution: update all links to HTTPS.

    Expired certificate Ensure that auto-renewal is functioning. A page with an expired certificate triggers a frightening "Connection not private" warning for the user.

    301 redirect from HTTP to HTTPS ```apache RewriteEngine On RewriteCond %{HTTPS} off RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] ```

    Summary

    In 2026, SSL is the absolute minimum requirement. It is not a "nice-to-have" – it is the standard.

    Need help with your website?

    Our team maintains, optimises and protects your website. Pricing is agreed based on scope.

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    About the author

    Meiko Neuman Founder and web strategist, Kodulehe Haldus. Meiko leads the Kodulehehaldus team and has spent over a decade helping companies maintain and optimise their websites for measurable business results. He writes about website management, SEO, AEO/GEO and the commercial side of the web.

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