
SSL Certificate: What It Is and Why Your Website Needs One
Want to know how your own site is doing?
Get a free auditWithout SSL, your site is marked "insecure" by Google and visitors. We explain how it works and why it is essential for trust and SEO.
Author: Meiko Neuman
Founder and web strategist, Kodulehe Haldus
What is SSL?
SSL (Secure Sockets Layer, or more accurately nowadays, TLS) is a protocol that encrypts the data exchange between a visitor's browser and the server. When a user enters a password or a credit card number, a third party cannot intercept or view it.
How to tell if a site uses SSL?
- The URL starts with https:// instead of http://
- There is a padlock icon in the browser address bar
- The address bar does not display a "Not secure" warning
Why is it necessary?
- Google requirement – HTTPS has been a ranking factor since 2014
- Browser warnings – Without HTTPS, Chrome and Firefox display a "Not secure" warning
- Customer trust – 84% of users will abandon a purchase on an HTTP site
- Data protection – It encrypts passwords, payment information, and personal data
SSL Types
| Type | Description | Use Case |
|---|---|---|
| DV (Domain Validated) | Basic level, verifies domain ownership | Standard websites, blogs |
| OV (Organization) | Also verifies the company behind the site | Business websites |
| EV (Extended Validation) | Full business identity verification | Banks, large e-commerce stores |
Free: Let's Encrypt - Available at 99% of hosting providers - Renews automatically every 90 days - Suitable for most websites
Paid (€50–€200/year): - Warranty (up to €1M in case of a data breach) - Higher visual trustworthiness - Wildcard certificate (*.your-site.com)
Common Issues
"Mixed content" Some elements (images, JS) are still loaded via HTTP. Solution: update all links to HTTPS.
Expired certificate Ensure that auto-renewal is functioning. A page with an expired certificate triggers a frightening "Connection not private" warning for the user.
301 redirect from HTTP to HTTPS ```apache RewriteEngine On RewriteCond %{HTTPS} off RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] ```
Summary
In 2026, SSL is the absolute minimum requirement. It is not a "nice-to-have" – it is the standard.
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Meiko Neuman — Founder and web strategist, Kodulehe Haldus. Meiko leads the Kodulehehaldus team and has spent over a decade helping companies maintain and optimise their websites for measurable business results. He writes about website management, SEO, AEO/GEO and the commercial side of the web.